Your Shopping Cart is empty.

${{ (item.variation.media ? item.variation.media.alt_translations : item.product.cover_media.alt_translations) | translateModel }}$ ${{ (item.variation.media ? item.variation.media.alt_translations : item.product.cover_media.alt_translations) | translateModel }}$

{{ childProduct.title_translations | translateModel }}

{{ getChildVariationShorthand(childProduct.child_variation) }}

{{ getSelectedItemDetail(selectedChildProduct, item).childProductName }} x {{ selectedChildProduct.quantity || 1 }}

{{ getSelectedItemDetail(selectedChildProduct, item).childVariationName }}

{{item.quantity}}x NT$0 {{ item.unit_point }} Point

Remove

${{addonItem.product.cover_media.alt_translations | translateModel}}$

{{addonItem.quantity}}x {{ mainConfig.merchantData.base_currency.alternate_symbol + "0" }}

Remove

What’s Driving the Hype Around AI Smart Glasses? A Look Inside SIOF Shanghai

Four Leading Smart Glasses Brands to Watch: ROKID, MAGICPALM, SUPERHEXA, LIBAI

From March 2–4, 2026, the 24th China (Shanghai) International Optics Fair (SIOF) took place on a grand scale. This year’s exhibition continued to expand, covering six major themed zones across the entire industry chain—including frames and finished eyewear, lenses, international brands, equipment, optometry services, and the most talked-about area this year: the Smart Glasses Pavilion.

Walking through the exhibition floor, one thing was clear:
AI smart glasses are no longer just tech demos—they’re entering real-world application.

Market Trend: AI Meets Everyday Life

From what we observed across the show, the smart glasses market is evolving in three key directions:

1. AI is now standard, not optional
Most brands have integrated features like voice assistants and real-time translation. AI is no longer a differentiator—it’s the baseline.

2. Real-life use cases are taking center stage
Products are shifting from concept-driven showcases to practical scenarios like commuting, meetings, and travel. Frequency of use and real-world convenience are now key selling points.

3. Lightweight design is critical
There’s a growing consensus in the market: if smart glasses aren’t comfortable for all-day wear—or if they look too “techy”—consumer adoption will suffer.

Brand Positioning Breakdown: ROKID, MAGICPALM, SUPERHEXA, LIBAI

At this year’s SIOF, it became clear that leading brands are carving out distinct positions based on price, product category, and target users.

ROKID focuses on high-end AR + AI smart glasses, featuring advanced waveguide display technology that projects visuals directly into the user’s field of view. While highly immersive, these products tend to come with trade-offs—higher weight, shorter battery life, and premium pricing—making everyday wear still a challenge.

SUPERHEXA targets the entry-level mass market, offering a wide range of products from lightweight to more robust designs. With core features like calling and audio, plus capacitive and NFC charging options, Lenovo holds a strong price advantage. However, there’s still room for improvement in design refinement, aesthetics, and ergonomics.

LIBAI positions itself in the premium lifestyle segment, emphasizing craftsmanship and design details. Its products stand out in terms of appearance and build quality, making it a high-end choice for style-conscious users. That said, there’s still potential to further develop its audio experience and system integration.

MAGICPALM, on the other hand, takes a different approach.

Rather than focusing on a single breakthrough feature or competing on price, Magic Palm emphasizes overall balance for daily use. Its design closely resembles traditional eyewear, blending fashion with comfort. Functionally, it integrates AI capabilities, calling, and audio performance, while its replaceable battery system effectively addresses battery anxiety.

From a market perspective, Magic Palm isn’t chasing extremes—it’s solving for balance across function, design, and user experience.

And that’s exactly why we believe this category represents the next phase of the market:
👉 Not just smart glasses you can use—but ones you’ll actually use every day.

Smart Glasses - Rhea

NT$6,400

MAGICPALM Lifestyle AI Smart Glasses

Optical Collection

MAGICPALM AI Smart Glasses (Optical Version) seamlessly combine vision correction with smart technology, creating a wearable you can truly use every day. Designed with a classic eyewear aesthetic, they blend naturally into both lifestyle and professional settings—whether you’re commuting, working, or in meetings.

On the functionality side, the glasses feature an integrated AI assistant, hands-free calling, and open-ear audio technology. This allows users to stay connected and informed without blocking their ears, maintaining full awareness of their surroundings. With directional audio design, calls remain clear while ensuring a higher level of privacy.

MAGICPALM isn’t just adding tech to eyewear—it’s redefining what everyday glasses can be.
👉 A truly practical, comfortable, and intelligent lifestyle essential.

The Latest Product Direction

The latest generation of MAGICPALM smart AI glasses is a direct response to evolving market needs.

The design philosophy returns to the essence of eyewear, focusing on:

A more traditional glasses look, reducing the “tech gadget” feel
Optimized weight and structure for long-term comfort
Seamless integration into daily life
On the functionality side, the focus is on high-frequency use cases such as:

AI chat
Real-time translation
Meeting and productivity applications
All powered through an integrated AI app that simplifies interaction and eliminates the need for complex switching.

Final Thoughts
SIOF Shanghai clearly highlighted a major industry shift:
👉 Smart glasses are moving from concept to everyday wearable devices.

The future of the market won’t be defined by how many features a product has—but by how naturally it fits into everyday life.

At this turning point, the brands that can strike the right balance between technology, design, and usability will be the ones that stand out.